Wear culture, wear comfort – Get your Blak, Loud and Proud NAIDOC shorts!

This will be a pre-order campaign with order cut-off date being Friday the 17th May 2024. You will receive your order within 5-6 weeks from cut-off date. 


Our NAIDOC Week 2024  Shorts features the artists’ reflection on, and response to this year’s theme, Keep the Fire Burning! Blak, Loud and Proud.

Our custom designed shorts provides a warm, stylish and comfortable look, available in men’s, women’s and children’s styles featuring vibrant artwork created especially for the 2024 theme.

“This year’s theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” – National NAIDOC Committee 2024

“This design focuses on resilience and the ongoing legacy of Indigenous cultures, highlighting the enduring traditions traditional hunting practices and the use of ancient tools like spears and woomeras. I emphasise the metaphorical significance of “keeping the fire burning” as a symbol of perseverance and connection to the land. Incorporating vibrant colours and dynamic imagery can further amplify the message of strength and pride in Indigenous heritage.” – Brenton Bowen

Product: Shorts
Fabric: 92% Polyester / 8% Elastane Pongee 120gsm
Artwork: Yugu Minhthil2024 AKL NAIDOC – Keep the Fire Burning! Blak, Loud and Proud.
Artist: Brenton Bowen – Thamal-Dilmbu Art

Additional information

Weight N/A



XS, S, M, L, XL, 2, 2XL, 3XL, 4, 4XL, 5XL, 6XL, 6, 8XL, 8, 9XL, 10, 12, 14, 16, 18, 20, 22, 24


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