NAIDOC Fishing Shirt


Embrace Culture, Reel in Style! Get your 2024 NAIDOC Fishing Shirt – Keep the Fire Burning! Blak, Loud, and Proud.

This will be a pre-order campaign with order cut-off date being Friday the 17th May 2024. You will receive your order within 5-6 weeks from cut-off date. 


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Our NAIDOC Week 2024 Fishing Shirt features the artists’ reflection on, and response to this year’s theme, Keep the Fire Burning! Blak, Loud and Proud.

Our fishing shirt provides strong sun protection and a stylish and comfortable look, available in men’s, women’s and children’s styles featuring vibrant artwork created especially for the 2024 theme. 

“This year’s theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” – National NAIDOC Committee 2024

“This design focuses on resilience and the ongoing legacy of Indigenous cultures, highlighting the enduring traditions traditional hunting practices and the use of ancient tools like spears and woomeras. I emphasise the metaphorical significance of “keeping the fire burning” as a symbol of perseverance and connection to the land. Incorporating vibrant colours and dynamic imagery can further amplify the message of strength and pride in Indigenous heritage.” – Brenton Bowen

Product: Fishing Shirt
Fabric: Polyester 140gsm
Artwork: Yugu Minhthil – 2024 AKL NAIDOC – Keep the Fire Burning! Blak, Loud and Proud.
Artist: Brenton Bowen – Thamal-Dilmbu Art


Additional information

Weight N/A



S, M, L, XL, XS, 2XL, 3XL, 4, 4XL, 5XL, 6, 6XL, 7XL, 8, 8XL, 9XL, 10, 12, 14, 16, 18, 20, 22, 24, 26


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