What is Screen Printing: With screen printing, your logo is reproduced by squeezing inks through mesh screens directly onto a substrate. What’s a substrate? Basically, anything that can accept and hold the ink. For example, T-shirts, canvas tote bags, pens, yard signs, mugs, and many more. A separate mesh screen is required for each colour in your logo so designs with many colours cost more than simple one colour designs.
Advantages:
- Screen printing can be less expensive than embroidery, especially larger logos as the embroidery can take tens of thousands of stitches to create.
- And, unlike embroidery, screen printing can be used with lots of materials.
- Close PMS matches are possible on white or light-coloured products.
- Many products can print with tight multi-colour registration, with some products able to be printed using up to five colours.
Limitations:
- Close PMS matches are more difficult on darker products and will only be approximate. In some instances, a white base will create a better print.
- Each colour requires its own setup charge.
Summary: Versatile, durable, cost-efficient while remaining high quality. It’s an oldie but a goodie.
